Table of Contents

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Why is Branding Important?

When should I use Branding?

Branding vs. Communications

1. Request Process
2. General Guidelines
3. Templates
4. Resources
   1. 4.1 Assorted Tutorials
   2. 4.2 Slide Deck Examples
   3. 4.3 Assets
   4. 4.4 External Platforms

Contacts

Wiki Maintenance

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Why is Branding important?

Welcome to our Resource Wiki on Branding. This Wiki will introduce you to the basic elements of our identity system and explain how we use them to build our verbal and visual identity which has come to be an enormous asset for Nucleate.

Understanding and adhering to these guidelines is essential in order to:

• Maintain our expression across different platforms and regions
• Properly and professionally represent Nucleate as an Organization
• Reduce brand vulnerabilities and inappropriate use of Nucleate’s image

When should I use Branding?

Nucleate Branding must be used for all Nucleate events and communication to all audiences external to Nucleate. This includes but is not limited to:

• Promotional materials for Nucleate events
• Nucleate social media posts
• Materials presented at Nucleate events
• Presentations to external stakeholders
• Internal Nucleate recognition
• Nucleate merchandise/swag

No sector within Nucleate is exempt from using the proper Branding protocols outlined in Section 1, including:

• HQ
  • All initiatives
    • All Programs
• Chapters
  • All involved regions

Branding vs. Communications

Branding = the promotion of a particular product or organization by advertising using a distinctive design and/or collection of cohesive design materials

Communications = the means by which branding materials are distributed to their intended audience

Branding Contacts

For branding resources that are beyond the scope of the material provided here join the branding Slack or contact the branding team:

Slack Channel (Nucleate.HQ): #08_branding

Branding Team Lead: Angela Li ([email protected])

Wiki Maintenance

Contact:

• Angela Li (Branding)
• Hannah Dayton (Content Strategy)
• Isabella Altilio (Content Strategy)

To inform us of any additions, errors, or broken links regarding the Branding Wiki DM Hannah Dayton and Isabella Altilio on slack.

1. Request Process

Timelines

<aside> <img src="/icons/hand_blue.svg" alt="/icons/hand_blue.svg" width="40px" /> Please keep in mind that all Nucleate branding needs are being fulfilled by a small team and it is important to follow the process outlined below and plan for an appropriate timeline given your branding needs.

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<aside> <img src="/icons/calendar-month_purple.svg" alt="/icons/calendar-month_purple.svg" width="40px" /> Submit Branding Approval requests a minimum of:

• 1 week before your deadline for Template approvals
  • If you do not hear back, consider it approved
• 10 days before your deadline for self-design items (wait for feedback/approval)
• 2 weeks+ before your deadline for custom designs (wait for design) </aside>

Branding Request Steps

1. Identify a Nucleate event or material that requires Nucleate Branding
2. Identify whether the item
   1. Can be done using a template (See **Section 3,** more coming soon!)
   2. Requires a custom design.
3. Develop the item
   1. If you select Template modify your template based on instructions in Section 3
   2. If you selected “b” in step 2 above you have two options
      1. Self-Design item in Canva or Figma (Section 4.4) following Nucleate Brand Guidelines (Section 2)
      2. Request a custom design executed by the branding team
4. Submit a **Branding Design Request/Approval Form** which will inquire if your item is a template, self-design, or new branding design approval/request
5. You will receive feedback on Nucleate.HQ Slack channel #90_hq_branding_requests. Iteratively follow all recommendations for improvements until full approval
6. Use your new Nucleate branded item!
   1. Contact Communications for help with proper distribution if there is a global audience
      1. Nucleate.HQ Slack channel #16_comms_hq_requests
      2. Comms request form
   2. Distribute through regional channels

Branding Follow up/Delays

If your branding request remains unfulfilled in the recommended window please find an appropriate channel to inquire via the “Branding Contacts” section to the right

2. General Guidelines

Nucleate-Guidelines-Version.pdf

Main Takeaways (Scroll through the above booklet)

• Make sure you are using the right font. This is non-negotiable. We use the font “Roobert” on all Nucleate material, and “Automa” for large numbers we wish to highlight. Don’t think “Arial” or “Inter” looks close enough.
• Do not stretch images such that they are no longer in their original proportions. You might not think the “slightly thinner or wider face” looks that un-natural, but people can tell when you have done something like this. It looks extremely unprofessional.
• For solid coloring stick to Nucleate colors and choose them by RGB or HEX color code, not “eye-balling” it
• Pay careful attention to alignment and spacing
• No QR codes on digital assets (ex. social media posts)

3. Templates

• Approved Images

  Preview (High Quality Download Above)